Most of use are aware of the color contrast guideline in WCAG 2.0 AA which states:
1.4.3 Contrast (Minimum): The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the following: (Level AA)
This can be a big problem for websites when the color scheme uses the brand colors which do not meet the above requirement. This can be especially troublesome for medium orange and green tones.
A technique to meet this guideline is G174:
Providing a control with a sufficient contrast ratio that allows users to switch to a presentation that uses sufficient contrast
You may want (or need) to consider this technique for your website, at least temporarily. The control for this option should be in a global nav bar or settings (if available). A longer term goal is to correct your brand’s colors so that it meets the 4.5:1 color contrast requirement.
Here are some examples of websites that have a high contrast option available (the control is in the top horizontal bar in all examples).
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